Skip to main content

Homeless People Marketing

Homeless people can be rather creative.

There are a whole lot of homeless folks here in NYC.  I mean, a lot.  Recently I have noticed that some of them have some pretty interesting tactics going to make some money.

There is one guy who has a new sign each day I pass him.  One day it is AIDS, the next it is he is a veteran, the next day he isn't going to lie he just wants a beer.  I wonder how he comes up with his sign for the day.  Does he find that people respond differently on certain days of the week.

AIDS money
I Need a Beer Friday
Veteran Thursday
Just Need $16 to Get Home Saturday
The Dog Comes First Tuesday

It must work.  The guy is out there every day.  Hell, he may have a studio apartment on the Upper East Side.

Then there is the girl and her boyfriend who have a  dog who just hang out on the sideway all smelly with their dog all day.  They use the dog for sympathy.  I don't buy.  Go get a job.  The dog doesn't beg, nor should you.

Then the lady in the wheelchair who had her leg all messed up.  She claims a dog bit her (I wonder if it was the homeless couple's dog).  She wheels herself up and down 6th Ave with a cup.  She is rather aggressive and somewhat nasty. I avoid her.   Though the other day she was all dressed up and was wearing lots of make up.  Didn't quite know what to think of that.

All the homeless people eat street cart food.

I think some of them could teach a marketing class.

Tough way to make a living.

I never give them money.




Comments

Post a Comment

Popular posts from this blog

Save the Pandas

Let's get this out in the open.  I love Pandas.  They sit around all day eating bamboo, climbing trees, rolling around........pretty much enjoying life.  I dig that.  If everyone in this world were more like a panda it would be a friendlier, fuzzier place.  But alas, we humans do not resemble the Giant Panda.  Therefore, perhaps, we need Giant Pandas to remind us of how simple life can be.   (OK, I'm only speaking for myself here, but Pandas are simply a cool animal that I enjoy going to the zoo and watching for an hour - or however long they let me stand at the Panda reserve) So that is why this news report is so very upsetting to me: http://rockcenter.nbcnews.com/_news/2013/02/21/16964074-are-giant-pandas-worth-saving?lite&ocid=msnhp&pos=1 The idea that we need to be putting fewer resources into the preservation of the panda species.   I have some arguments here: 1. What would you rather save?  A lizard?  Liz...
Post a Comment
Read more

What Is the World Coming To?

I have been working on a huge project at work.  I could tell you about it, but I will wait until the ink is on the page before doing so. My point here is that I have been able to be creative with how I plan a huge event.  Rather satisfying to create a concept and work it through.   You know, better than cubicle living. I hung out at an ad agency last night.  I wish my company had beer taps, free food, a pool table, and bean bag chairs.  No really......that was amazing.  Was also able to have an hour long strategy session around my event - while drinking free beer.  Yeah, so that didn't suck.  At all.  In the least.  In any capacity.  Whatsoever.  I may ask if they need an intern. Bought tickets to a Brian Fallon concert.  He is the lead singer for The Gaslight Anthem.  It is in the middle of New Jersey.  I have no clue how I will get there, but I will manage.  I mean, how tough could it possibly be? ...
Post a Comment
Read more

Follow Up Emails - Marketing Rewards Program

A few years back I was working on a customer loyalty program.  Frankly, the idea and intentions were excellent, but what we quickly realized was that we put in place WAY too many steps for a person to join the program.  We lacked the technology to have a one step enrollment process.  You live and you learn with stuff like that.   Anyhow, the process and the amount copy I wrote for follow up emails made me think....what if a company actually wrote what they wanted to say to customers who weren't visiting the store or utilizing their rewards card.   I created Gorilla Guns.  Welcome E-Mail Thank you for signing up with the Gorilla Guns Weapons Rewards card!  We are thrilled you have selected Gorilla for all of your weapons, ammo, and gadget needs.  Remember, your rewards card entitles you earn free ammo for every third gun you purchase.  We thank you for choosing Gorilla and look forward to putting our sites on you! The Te...
Post a Comment
Read more