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Showing posts from December, 2016

Chapter One .......

This is the first chapter from a book I wrote a few years ago.  I don't like it.  At all. But I wanted to put it out there.......because why not?  The content is very graphic and could be upsetting to some.  Sorry for that, but it is the beginning to a very sad story. Chapter One - Shivering.  His body physical turrets.  Huddling near the hot water heater in hopes it might expel enough heat to keep him from death.  His jeans soaked in blood, his white t-shirt dirty from sleeping on the cellar floor.  Stomach empty, but no appetite after having his insides so badly damaged by a grown man.  Punishment for being an unwilling participant.  He used the corner of the empty space to empty his bowels of shit and blood. The smell was vile and he knew he would be troubled for making a mess he could not avoid.  This wasn’t the first time he had been sent to the basement.  Of course, last time it was in August and it was not so cold.  In hindsight August was quite temperate, but this was

Follow Up Emails - Marketing Rewards Program

A few years back I was working on a customer loyalty program.  Frankly, the idea and intentions were excellent, but what we quickly realized was that we put in place WAY too many steps for a person to join the program.  We lacked the technology to have a one step enrollment process.  You live and you learn with stuff like that.   Anyhow, the process and the amount copy I wrote for follow up emails made me think....what if a company actually wrote what they wanted to say to customers who weren't visiting the store or utilizing their rewards card.   I created Gorilla Guns.  Welcome E-Mail Thank you for signing up with the Gorilla Guns Weapons Rewards card!  We are thrilled you have selected Gorilla for all of your weapons, ammo, and gadget needs.  Remember, your rewards card entitles you earn free ammo for every third gun you purchase.  We thank you for choosing Gorilla and look forward to putting our sites on you! The Team at Gorilla Guns One week of no